®2024

DTLR x Under Armour Collaboration - Poly vs City

I produced “LEGACY LINES”’, a marketing video for the DTLR & Under Armour collaboration. The film tells the story of two rival high schools — Poly and City — on different paths who still meet at the top, both on the field and out into the world. My role included overseeing the run of show, managing on-set execution, and handling pre-production logistics, crew, and vendor coordination from concept to final cut.

Client

DTLR & Under Armour

DELIVERABLES

Production Management Vendor Management Post-production Manegment

Year

2025

Role

Production Manager

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2026 ® ALEXANDRA BYRD

Let's Connect

Email for inquiries

2026 ® ALEXANDRA BYRD

Let's Connect

Email for inquiries

2026 ® ALEXANDRA BYRD