About Me
FROM E-COMMERCE AND EDITORIAL TO BRAND CAMPAIGNS AND LIVE EVENTS, I BUILD AND EVOLVE VISUAL IDENTITIES THAT LAST. MERGING CULTURAL INSTINCT WITH OPERATIONAL DEPTH TO EXECUTE AT EVERY SCALE. MY APPROACH IS ROOTED IN CLEAR POINT OF VIEW, SYSTEMS THINKING, BRAND INTEGRITY, AND A STANDARD OF EXCELLENCE. FROM CONCEPT TO DELIVERY. THROUGH COLLABORATION AND LEADERSHIP, I BUILD BRANDS WITH INTENTION THAT ARE MADE TO MOVE CULTURE.
Skills & Competencies
Creative Direction & Production
Visual identity development, seasonal storytelling & campaign direction, art direction, shoot production (photo & video), editorial & e-commerce production, styling & casting direction, post-production oversight
Brand & Strategy
Brand building & creative framework development, fashion & cultural trend translation, performance creative, social-first content strategy, digital & retail environment creative
Production & Operations
End-to-end campaign management, budget & timeline management, vendor sourcing & negotiation, contract & NDA drafting, cross-functional team leadership, risk management
Team Leadership & Development
Creative team building & mentorship, cross-functional team management, external creative partner direction, new team member on-boarding & orientation, performance coaching & professional development
