For Hanifa's Live Shopping Events, I served as Creative Producer across multiple collection launches — including the Sample Sale, Comfort Collection, Fall/Winter, and Spring/Summer seasons. These immersive experiences blended high-fashion runway presentation with real-time e-commerce, requiring the precision of a live broadcast and the aesthetic standard of a full campaign production. I developed and managed the run of show for each event, coordinating all moving parts to ensure seamless live execution from start to finish. With a live audience actively shopping in real time.