For Hanifa's Spring/Summer 2023 Drop II collection, I served as Creative Producer, owning the full production process from pre-production through final delivery. The SS23 was an extention of the SS23 Drop I Collection. Adding more empahsis to the term "Bloom" with capsulating florals and a celebration of her beauty, boldness, and unapologetic self-expression. Every production decision was made in service of that declaration, ensuring the campaign felt as confident and intentional as the woman it was designed for. I coordinated talent, led on-set execution, and oversaw post-production to deliver a final body of work that placed her at the center of every frame.